Embracing the creative life on YouTube

Written By Emi Del Bene

Originally posted May 2025, updated 7 June 2025

We're meant to be creative, just for the joy of it, but we keep being told to be efficient and productive. I made a YouTube channel to encourage others (and myself!) to get unstuck and let ourselves be joyously, imperfectly human, creating with no particular goal in mind. As of mid-May 2025, there are 1.5K June 2025, there are 2.5K of us!

The name of the channel is a play on the phrase “career ladder”—I always say that instead of doing a ladder I’m doing “bingo”, trying lots of different things out instead of choosing just one and going all in in one direction. Is it wise? To be honest, I don’t think my life purpose is to be wise!

Here’s my most popular video so far, sitting at 27.4K 57.4K views (!!!!! what the heck!!!!!)

Emi Del Bene
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Talking about Japanese theatre in Victorian London at conference, 27 June ‘25